Decorate Your Home with Artwork

A house is a home when it has the stamp of individuality of the owner. There are many ways to do it – unique architectural design, exclusive interior decor and of course artworks in every room. True, all this can set you back financially but then your home will surely be the envy of the neighbourhood.

Here are some tips to decorate your home with art that will make your visitors turn various shades of green with jealousy.

Hang artworks at eye level

The trick to optimally display your costly pieces of paintings is to hang them low at eye level or better still not hang them at all and lean them against a wall. But if you have to hang them, do so with the lower end of the frame not higher than 8 to 16 inches above the table or sofa. This will ensure that the centre or heart of the piece is at eye level to any person of normal average height. If you aim to bunch together multiple frames at a point, say the landing of the staircase, follow the same principle for a consistent and unified look and design.

Make artwork the focal point of a room

When you walk into a room, identify the area where your eyes look at first. That should be the place where you should hang your artwork. It is the focal point of the room and the rest of the decor should be designed based on it. Build the theme of the room around the artwork. Try out accessories like lamp shades or accent pillows of secondary colours to that of the painting. Furniture that complements art is another option. For example, if you are a resident of the State of Victoria, Australia look for Melbourne timber furniture of grain and polish colour that matches the piece of art.

Match artwork with the mood

Do not simply choose artworks and place them randomly in rooms. If it is of food, place it in the kitchen, if it replicates fun and joy, hang it in the living room. Colour should be an important consideration too. Grey is a calming influence on the mood and nerves and hence choose a piece for the bedroom in various shades of grey. Similarly bright yellow sets a cheerful and welcoming mood so paintings in hues of yellow are ideal for the living room.

Keep these things in mind when you decorate your home with artworks.

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Influence of Culture on Art Works

Art is a manifestation of people’s thought processes. This is in turn influenced by the environment they live in. It is also about translating experiences of the artist into the medium of his work. It might be paintings, sculpture, music or literature but unless the artist or author has been through life and analysed the surroundings before taking up the chisel or brush, there will definitely be a creator’s block that he has to go through.

Culture is all about a way of life. And when artists live and breathe the happenings around him/her, only then can it be transformed to a work of art. This is why historians rely so heavily on art to analyse and dissect what happened in the past because art is a reflection of that.

An example will help establish this point better. Paintings of Cleopatra, Queen of Egypt applying makeup or being helped to do so can be seen in many art galleries around the world. Paintings of her bathing in goats’ milk are not rare either. But a couple of hundred years down the line artists will surely paint women looking glamorous after lip injections in Melbourne if the artist is Australian. It is simply because this cosmetic process is prevailing in society at that point of time when the artist has picked up a blank canvas to put his thoughts on it.

Art is also taken to be a form of communication between societies and cultures. Artists from various strata of society have established their presence through art and have reflected the stories of their times in art form. Here too students and critics of art can find distinct influences on art form of the relevant culture of the times.

During the Renaissance period, art was primarily a depiction of religious aspects. Artists like Michael Angelo and Leonardo Vinci flourished with patronage from Kings, noblemen and the Church and their art in Sistine Chapels and other Churches draw millions of tourists from around the world to art galleries and chapels where their art is exhibited.

Cut down to the art during the Great Depression and even the layman can observe a distinct change. Art during these times depict the struggle of the working class in all its basic form sans the glamour usually associated with art. Women are depicted without makeup and without the look usually associated today after going through a session of the best eyebrow feathering in Melbourne or in any other location.

An art work is basically an expression and outlet of an artist to bring forth his inner feelings. It is also a need for self expression and fulfilment as thoughts and feelings can all be brought forth on canvas. Like every person, an artist is also influenced by the happenings around him in the era that he lives. Therefore when he expresses his inner thoughts, the prevailing times automatically surfaces and is manifested in the medium he is working on.

That art is an expression of the culture of the times is proved by a study conducted by the national Art Education Association which points out that children’s grades in maths and literacy have a positive correlation with their involvement in drama, music and other artistic pursuits.

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Tree Wall Art can change look of your Home

Trees have a mesmerising effect on the lives of the common person. You go on long vacations to secluded places to be in the lap of nature amongst trees in forests. You also bring a slice of tranquillity to your home and garden when you plant them right before your front door or backyard. Be it fruit trees or shade giving ones, trees by their very structure attract all people and has been the subject of well known literary works and poetry. Who can forget “A Poison Tree” by William Blake or “The Way through the Woods” by Rudyard Kipling?

Given this scenario, wouldn’t you want to bring nature, specifically trees right into your home and spruce up your living space? Trees in many cultures represent strength and good luck and tree planting ceremony often becomes a part of any auspicious occasion. Hence, if you bring trees into your environment you will surely ensure that your space takes on a young and vibrant look.

Before you start calculating tree removal cost to transplant one from your garden to your living room, be advised that you need not go through so much of trouble. Simply put up attractive and colourful tree decals and you have achieved your objective of having a glamour home that will be a source of your neighbour’s envy.

What exactly is tree wall art commonly known as tree decals? These are stickers and boards through which you can bring in the enchanting look of forests into your home. These stickers and prints were originally inspired by European art and is basically a collection of tree appliqués such as flowering branches, bamboo and the Japanese maple tree.

Here are a few types of tree wall art that you can use to brighten up your home.

Metal tree wall art

Metal tree decals are available in various sizes. Sizes start from a small 16in x 16in to ones to that of 45in x 28in that partially cover a whole wall. These exquisitely handcrafted items are made of high quality metals that are rust resistant with a lustrous finish. Most of these metal decals are burnished with an alluring gold finish to give your dining room or living room or bedroom a unique and exclusive look. Since this nature inspired look has a universal appeal it is a great gifting idea too for any occasion.

Canvas tree wall art

The picture of a canvas tree decal is printed on a pure-white matte finish canvas which is then fixed to a thick and hard MDF board that has a back side wall hook. This makes the decal easy to hang or remove in any room. The size of the board is equal to the image size on canvas which is in the range of 12in x 18in to 36in x 24in.

High definition printing technology is used for photo prints on canvas in bright and vivid colours to bring out the original look of the great outdoors. The UV resistant inks do not fade over time and hence the decal is easy to clean. However, to retain the original looks, it is recommended that canvas tree art decals be kept away from extreme temperatures, sunlight and dirt and dust.

Apart from these two there are also wood tree wall art in exquisite forms and designs. The moot point here is that tree decals give a feeling of living within a natural and calm environment. This form of tree art wall is for people who cherish trees and have a great love for nature.

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Promotional ideas for Art gallery

Running an art gallery is like any other business – you have to worry about the bottom line, have art works in hand to periodically replace the existing ones and have a truly optimised marketing strategy in place. Art lovers are a close knit community but you will be wrong to think that you can run your gallery on the same patron and invitee list. You have to work out plans to attract new customers and faces if your gallery has to grow and develop quickly.

While you cannot do much to change the basics of your gallery – the walls, the halls, the display cases or the brochure holder stand at the entrance that holds the pamphlets – you can surely do a lot to portray your gallery in a new and novel manner. This will surely bring in new patrons and charge up the existing ones.

Change and Innovate

It is easy to bank on tradition, be in the comfort zone year after year and try out the same happenings on opening day. But complacency is a pitfall you will do well to avoid if you want to rejuvenate things up. Have people stopped attending your events and openings because they have become too predictable? Shake things up with fresh ideas. Get interesting people or a VIP or a celebrity to attend your events or even an intriguing speaker that can draw in the attendees. In short anything that is a break from the routine and monotonous events you have been holding in the past.

Encourage peoples’ participation

Personal interaction tends to stay in the memory longer. Instead of simply having sculptures and paintings in your gallery, have sculptors and painters at work and spread the word about this in your community. Host something fresh and novel every couple of weeks so that your gallery will be the talking point in the art community. You can plan out family or kids’ events so that parents can browse the art works inside while the kids have their fill of fun outside, busy with art lessons, crafts and colouring.

Follow Retail basics

Most galleries will shy away from being seen as a retail outlet but there are many aspects of retail promotion that are applicable to art galleries too. Here are some retail promotional ideas that will suit your art gallery.

  • Move displays around periodically. People will notice when you make changes and move around walls and paintings. When things get stagnant and when people can foresee what they will find in the gallery they will simply walk past. Change the brochure and pamphlet holders too with new and attractive ones. Advertising Industries in Melbourne offers a wide range of advertising and display stands that you can rely on in this regard.
  • Have interesting window displays. Like retail stores create novel displays and change them frequently. Have them well lit so that they look inviting at night.
  • Plan an inviting decor. Most people perceive art galleries as sombre and serious places where tip toeing around is the norm. It is not uncommon to feel intimated by the surroundings. Instead make the environment of your art gallery warm and inviting. Have soft music playing and scents that stimulate buying. The more time customers spend on your premises, the more is the chance of a sale. A plate of cookies passed around goes a long way to show that you are sincere about making people welcome in your gallery.

The ideas given here for art galleries may sound revolutionary and quite outside the character that galleries should have but it will not hurt to give them a try. The main thing in this modern digital age is to stay visible at all times through means that might seem outlandish but ones that can be very effective too if applied with a high dose of passion.

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How to Get Into an Art Gallery

Convincing an art gallery to exhibit works of art can be very difficult especially if you are a budding and emerging artist. Many have to wait for years before they can snag an exhibition in one of the more reputed galleries. Then what is the way to get your foot in through the door? Lugging your canvasses around to different galleries for approval is impossible; sending emails with attachments will only land in the trash bin.

Under such circumstances, how do artists get into art galleries? Here are a few tips that you can try out.

  • Does the gallery match your type of work and experience – Every gallery has its own unique identity that they stick to. So if you take your works on paper or photography to a gallery that specialises in landscapes and water colours, you will naturally be rejected. Gallery owners like to operate in a niche and you should not think that they will change it for your works however beautiful they might be. It is something like taking a car for servicing of its air conditioner to a transmission specialist in Melbourne or in any other location.
  • Get on a gallery’s radar – Galleries have very close relationships and bonding with artists who are usually introduced to them through referrals from other established artists. Referrals are very common in the art world as it is elsewhere in all businesses. You might only know about a top of the line car service in Maidstone for example if you have a friend recommending it to you. Once you have identified a gallery whose requirements meet your needs, try and develop a relationship with them and not necessarily through your work. Attend their events, be on their mailing list, like their social media page and spend time on their website – anything to get noticed. All this will establish you as one of their close supporters. Submit your work after you prove to them that you have taken an active part in their activities. Chances of rejection in such cases will be minimal.
  • Develop an audience first – if you have a lot of engagement on Facebook or other social media platforms, it shows that you already have an audience for your works of art. Contrary to popular belief, it is your job to develop a core group of followers. Once you prove that you have a dedicated following and can bring in the crowds, the chances of a gallery accepting your artworks for exhibition immediately increases. It will give them a sense of security that opening night will not be a disaster.

These are some of the ways that you can get into a gallery to exhibit your body of artwork. It is tough but definitely worth a try.

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Brief Introduction to Art Galleries

An art gallery is generally a sombre setting with connoisseurs of art moving around in measured steps and talking in hushed tones. But behind the scenes is a hyper active world of art dealers, artists, buyers and sellers of art works all vying to get a slice of the art market. It is usually a place to display all forms of visual art ranging from paintings to sculpture, drawings, collages, photographs and everything related to decorative arts.

There are basically two types of art galleries. The first is a public art gallery usually funded by the Government of the country and run on a no-profit basis. Selected works of art are displayed here. The other is private art gallery that alludes to a commercial venture primarily engaged in buying and selling art works. Both types can be either housed in a permanent structure or as travelling art galleries or a mix of both. Travelling galleries are instrumental in taking art away from the cities to remote locations and help to spread awareness of major art and paintings. However, in the modern digital environment, this end is also achieved when experts in art post photos of major works of art on their Instagram profiles.

Art galleries can be categorised as follows –

  • Museum galleries – Art galleries are housed in standalone buildings but a room or area in a museum that displays a particular type of art is also often referred to as an art gallery. For instance, a museum housing different artefacts might also have a room dedicated exclusively to ancient Chinese art. This room will by and large be referred to as the Chinese Gallery even though it forms part of a museum.
  • Vanity galleries – This is an art gallery that charges fees from artists to display their works. It is a great platform for rising and budding artists to catch the attention of art dealers and buyers of art. It is not a one man show but has works of many artists running simultaneously. However, these galleries display a specific art work or painting for a limited period only usually three months. Therefore to stay in the limelight an artist has to be a prolific painter so that his/her new work can be put up once the old one is taken down. Expenses for framing too have to be borne by the artist.
  • Contemporary art gallery – This is typically privately owned and run for profit and is generally clustered in major towns and cities. Contemporary art galleries charge a fee for entry though some are accessible for free. The profit of such a gallery is mainly had from the commission payable by an artist after a sale of an art work. This range anywhere from 25% to 50%. However, those that are non-profit making in nature are funded by philanthropists and the rich who are interested in encouraging young artists to make a name for themselves. These are also the people who take to social media sites and Pinterest to spread images of art works they think are worth bringing to the knowledge of the common people.

Owners of contemporary art galleries also have teams who are experts in different fields to run the galleries efficiently. It includes renowned artists, administrators and even well known HR professionals like Shannon Pigram to devise specific training programmes.

  • University museums and galleries – These are art galleries that are maintained and developed by various Universities, schools and colleges and communities. This concept goes back to Western Europe where Universities were the fountainheads of learning in various faculties including art. Although when compared to conventional art galleries their numbers are far less, these have been very successful in nurturing and promoting talent from the grass root levels up. One of the oldest in this field is the University of Tartu Art Museum in Estonia.

Art galleries and museums have a stellar role to play in spreading awareness of art both for rising artists as well as established ones.

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Tattoo Art Galleries – A Bird’s Eye-view

Tattoos once considered the domain of rebels and those trying to make a point against the establishment have today taken on a whole new dimension. They are no more frowned upon in high places and are worn with pride. Almost one in five Americans sport a tattoo and the notion that HR executives have a thing going against tattoo wearers during interviews is also slowly fading away. Tattoo artists are a much revered lot today and a top one like Nikko Hurtado has about a million followers on Instagram, something that few paint and canvas artists can boast of. However, the sign that tattoos have really arrived on the scene is the establishment of regular tattoo museums and tattoo auctions that take place around the world.

However, before going on to the subject of tattoo art galleries it will be relevant to understand why tattoos have become so popular today and the consequent rise of tattoo art. In the not too distant past, tattoos were considered to be permanent etchings for life that could only be removed by painful surgeries and skin grafting. Not anymore! Look for an IPL laser machine for sale in Australia or in whichever country you might be based in and buy one for your beauty salon and spa. These machines are very effective for tattoo removal and can effectively eliminate a tattoo after few sessions of treatment. After the skin over the area has healed another tattoo can be etched on that area. This has resulted in the rise in recognition of tattoos as an integral part of lifestyles and an as art form.

Tattoo art galleries fundamentally do not follow the business model of conventional art where buying, selling and displaying works of art is the norm. Exhibitions of various artists are held periodically at the galleries and replaced by fresh artworks or a new artist altogether. But for tattoos, the norm is slightly different. Take the case of a travelling exhibition that is linked to Richmond’s Virginia Museum of Fine Arts that left on a tour recently. It has life size photographs of traditional Japanese tattoo art taken by renowned photographer Kip Fulbeck. Such types of tattoo exhibitions and show of tattoo art in specialised tattoo galleries are becoming very common today.

The question that often arises is whether tattoo art is really worthy of being displayed in galleries or museums. There are conflicting views on this. Unlike performing arts, tattoos are not objects that can be displayed on a wall or in a glass case. There have been instances where skin grafting has been sentimentally resorted to for preserving the memories of the owner after death. There is a school of thought that says that a tattoo’s true worth and beauty only comes alive on the skin and making it stationery through photos makes it lose its charm.

However, tattoo art galleries are present all over the world and people flock here to get a firsthand knowledge of the intricate art of etchings on skin.

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How to Manage your art Business

Before going into the ways that you can optimise your art business, it will be relevant to know what an art business really means. There are basically two aspects to it. The first is starting an art management company that will take care of various factors like selling works of art of established and budding artists as well as helping artists for finding a network to exhibit and sell their art. The next is you as an artist managing your business and career where the main bulk of the saleable products will be your creations. It is the latter side that will be the focus here.

Here are a few steps that an independent artist can follow to optimally manage art business.

Get a business licence – If you are getting into business you should have a licence to start off with regardless of the State or territory you decide to choose. You have to check with the local State and City for specific statutory requirements and the documents that need to be prepared and submitted to the authorities. If you feel that the legal complexities are beyond your comprehension, take legal help. For example, if you want to set up your business in the State of Victoria consult experts specialising in laws relating to business and property conveyancing in Melbourne.

Organising and storing your art works – Your creations are the raw materials for your business and hence you should go the extra mile to store them with care. Catalogue them systematically so that they are always ready to be photographed, exhibited or shown to potential customers. Select a place for storage that is dedicated exclusively for this purpose as all safeguards for protecting your artworks will be in place. Have every piece catalogued, tagged and numbered for easy retrieval from storage whenever required at short notice. You should also take advantage of the present digital business environment to set up an electronic filing system for storing contracts, receipts and every piece of your work in electronic picture form. This is in addition to hard copies stored in conventional business cabinets in your office.

Create a logo and brand name for your business – Being an artist you do not have to go to a graphics designer for creating a logo; do it yourself. Have a brand name too that best represents your business philosophy and art. Remember, this is a critical part of your business and as it grows and you as an artist begin to make a name for yourself, you will be instantly recognisable through your logo and company name. It will also help in spreading brand awareness virally when marketing your art on social media platforms. However, you should consult lawyers experienced in intellectual property and property conveyancing law just to be sure that the logo you design does not contravene any patent or copyright aspects.

Build a portfolio of your artworks – Doing so is the lifeline for any artist wanting to make it big in the art world. This will come in handy when you approach galleries, retail stores or organisers of art exhibits. In every case, you will be required to show samples of your work. It is not necessary of course that you physically take along your collection in your car wherever you go. Have a few selected samples and the rest in electronic form. Simply ensure that they are readily available on request.

Apart from these aspects, you should also build up a referral network of artists and coordinate your business with them.

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