Before going into the ways that you can optimise your art business, it will be relevant to know what an art business really means. There are basically two aspects to it. The first is starting an art management company that will take care of various factors like selling works of art of established and budding artists as well as helping artists for finding a network to exhibit and sell their art. The next is you as an artist managing your business and career where the main bulk of the saleable products will be your creations. It is the latter side that will be the focus here.
Here are a few steps that an independent artist can follow to optimally manage art business.
Get a business licence – If you are getting into business you should have a licence to start off with regardless of the State or territory you decide to choose. You have to check with the local State and City for specific statutory requirements and the documents that need to be prepared and submitted to the authorities. If you feel that the legal complexities are beyond your comprehension, take legal help. For example, if you want to set up your business in the State of Victoria consult experts specialising in laws relating to business and property conveyancing in Melbourne.
Organising and storing your art works – Your creations are the raw materials for your business and hence you should go the extra mile to store them with care. Catalogue them systematically so that they are always ready to be photographed, exhibited or shown to potential customers. Select a place for storage that is dedicated exclusively for this purpose as all safeguards for protecting your artworks will be in place. Have every piece catalogued, tagged and numbered for easy retrieval from storage whenever required at short notice. You should also take advantage of the present digital business environment to set up an electronic filing system for storing contracts, receipts and every piece of your work in electronic picture form. This is in addition to hard copies stored in conventional business cabinets in your office.
Create a logo and brand name for your business – Being an artist you do not have to go to a graphics designer for creating a logo; do it yourself. Have a brand name too that best represents your business philosophy and art. Remember, this is a critical part of your business and as it grows and you as an artist begin to make a name for yourself, you will be instantly recognisable through your logo and company name. It will also help in spreading brand awareness virally when marketing your art on social media platforms. However, you should consult lawyers experienced in intellectual property and property conveyancing law just to be sure that the logo you design does not contravene any patent or copyright aspects.
Build a portfolio of your artworks – Doing so is the lifeline for any artist wanting to make it big in the art world. This will come in handy when you approach galleries, retail stores or organisers of art exhibits. In every case, you will be required to show samples of your work. It is not necessary of course that you physically take along your collection in your car wherever you go. Have a few selected samples and the rest in electronic form. Simply ensure that they are readily available on request.
Apart from these aspects, you should also build up a referral network of artists and coordinate your business with them.